The Australian Darts Masters in Wollongong delivered more than just thrilling on-stage action last weekend, as the PDC’s official X account stole the spotlight with a pair of cheeky, innuendo-laden posts that racked up millions of views. The first came after Stephen Bunting defeated local hope Mal Cuming 6-3 in the first round, prompting the darting body to declare: “Bunting stops Cuming!” The double entendre was an instant hit, with the post amassing over 2.4 million views and becoming one of the most talked-about moments of the World Series event.
The fun didn’t stop there. James Wade, known as ‘The Machine’, swept aside Tim Pusey 6-0, and the PDC couldn’t resist another pun: “Wade hammers Pusey.” Wade, a former major winner, quickly saw the humour in it, tweeting “Someone had fun with that headline” alongside a grinning emoji. The post also highlighted Wade’s stunning performance, which included a 164 checkout and a 112.73 average—the second-highest ever recorded at the Australian Darts Masters.
Fans were equally amused, with one follower noting, “The admin is having a great day,” and another replying, “I bet his wife is happy.” The viral posts shifted attention from the oche to the social media admin, proving that a little wordplay can go a long way. With just two simple result updates, the PDC reached a far larger audience than usual, cementing the Australian Darts Masters as a memorable stop on the World Series circuit.
